The Office of Research, Innovation and Commercialization (ORIC) at the Institute of Business Management (IoBM), in collaboration with the Sustainable Living Society (SLS), successfully organized a Cycling Rally at Sea View Road to promote environmental sustainability, healthy lifestyles, and eco-friendly transportation.
The rally brought together students, faculty, and sustainability advocates who cycled along the scenic coastal route of Karachi. The initiative aimed to raise awareness about reducing carbon emissions, encouraging physical well-being, and promoting cycling as a sustainable mode of transport. Through this activity, ORIC-IoBM reaffirmed its commitment to supporting initiatives that foster environmental responsibility and community engagement.
Participants started the rally from Clock Tower, Abdul Sattar Edhi Avenue, cycling toward Do Darya and returning to the starting point after completing the route. The event created a vibrant and positive atmosphere while highlighting the importance of collective action for a greener and healthier future.
